How it works

Data Analysis Humans Understand

The goal of data analytics is to find patterns. Patterns indicate correlations, predict trends, reveal anomalies and highlight outliers.

Together, these patterns inform better decision-making and lower risk. Humans (not just data scientists) are brilliant at recognising and interpreting patterns in 3D. It’s how we process information best.

We built illumr to help businesses take advantage.


How illumr helps
what do we do?

Our 2 minute animation is the fastest way to find out how illumr works and what it can do for you.

illumr video
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How does illumr work?

illumr capitalises on our ability to recognise patterns.

It works by displaying data points (and the rules that govern them) as self-organising 3D models. This presents the user with a physical space to navigate, interact with and tweak in real time.

You don’t need a hypothesis to start exploring your data. You can just dive in and start evaluating, experimenting and improving straight away.

Who can use illumr?

Everyone. Data analytics is often overwhelming to non-technical users because the tools (and subject matter) typically require specialised knowledge.

You don’t need a PhD to use illumr. You just need to see patterns.

We’ve combined the depth of functionality from thorough, academic study of complex data with a simple and intuitive interface.

The result is a tool that means data analysts and non-technical executives and managers can talk as peers.

Use illumr to reveal new insights into current and old data sets. And turn insights into effective business decisions.

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