10 reasons to use illumr

10 reasons to use illumr

1. It makes analytics easy

Traditional analytical tools ask an expert user to frame a business problem with a question and then test the quality of that question with an analysis of the dataset. This not only introduces human bias, it demands a highly specialised user.
illumr doesn’t use questions to reveal answers. Instead, it empowers your dataset to self-organise into understandable 3D patterns that anyone can recognise and explore in real-time. It makes data analysis easy and much more accessible.

2. It leverages your innate human strengths

Whilst computerised analytics are great at computational analysis, they’re still relatively poor at recognising patterns in complex data. However, spotting patterns is what helps us identify more elusive and less obvious rules around behaviours and activities.
illumr leverages your brain’s unrivalled ability to recognise complex patterns by using the computational power of computers to turn data-sets into self-organised 3D patterns you can explore in real time. This allows you to recognise threats and opportunities that your existing AI tools will be blind to.

3. It engages executives, managers and analysts alike

Traditional AI tools aren’t renowned for their intuitive user-interfaces. They can be almost impossible to understand for non-technical users like executives and managers – the very people who can effect meaningful business change from the information extracted.
illumr displays data in an impactful and interactive format. This lets executives see and manipulate material patterns within their data for themselves.
This make data less overwhelming and drives a stream of curiosity, engagement and buy-in from a wider range of users throughout the business.

4. It turbo charges your existing analytics for greater value

illumr works in conjunction with the existing analytical tools you and your competitors are already using.
Our solution has a proven ability to reveal new insights that other tools may have missed – even in datasets that have been around for decades. It turbo charges your existing analytics for greater value.

5. It reveals insights that other methodologies may have missed

Almost all analytical tools are based upon methodologies that have been around for decades – such as PCA or tSNE. As such, most tools will find similar insights.
Our solution represents a new methodology in unsupervised learning empowering you to reveal previously unseen insights missed by all other tools and methodologies on the market.

6. Temporal analysis of your data

Typical analytics solutions only provide a single snapshot in time of your dataset and expect you to derive insights from this static view.
Our solution enables you to see how emergent behaviour evolves over time. This empowers you to see visually how customer behaviour changes over time or how fraudulent methods evolve, meaning you’re always one step ahead of risk, threats or emergent opportunities.

7. It provides bias-free insights

Typical, hypothesis-led investigations into your data to try and find emergent signals are often fraught with danger as the data scientist introduces human bias at a very early stage.
Our solution is hypothesis-free, which leads to patterns that are not only free of any human bias, but are often insights that have never been seen, or even, hypothesised before.

8. It empowers you with human-understandable rules (‘Explainable AI’)

Existing AI systems typically use black-box solutions (eg Deep Learning) that are opaque to how the system derived the output.
Illumr’s solution opens the black box by not only highlighting the natural partitions that exist in your data, but also providing human-understandable rules that can be acted upon in a business context.

9. Leverage the full richness of your organisation’s data

Typical analytics solutions are only capable of handling numerical data. As such, they miss out on the full volume, variety and veracity of data your organisation handles.
Our solution is able to ingest both numerical, categorical values and missing values to reveal insights that your competitors will be blind to.

10. It’s made from open technology

Many analytics products are based upon proprietary standards which do not afford easy integration into your enterprise.
Our solution is based upon open technology standards enabling it to be integrated into your work environment with ease.