1. It makes analytics easy
Traditional analytical tools ask an expert user to frame a business problem with a question and then test the quality of that question with an analysis of the dataset. This not only introduces human bias, it demands a highly specialised user.
illumr doesn’t use questions to reveal answers. Instead, it empowers your dataset to self-organise into understandable 3D patterns that anyone can recognise and explore in real-time. It makes data analysis easy and much more accessible.
2. It leverages your innate human strengths
Whilst computerised analytics are great at computational analysis, they’re famously poor at pattern recognition. Spotting patterns is what helps us identify more elusive and less obvious rules around behaviours and activities.
illumr leverages your brain’s unrivalled ability to recognise complex patterns by using the computational power of computers to turn data-sets (and the rules that exist within them) into self-organising 3D patterns.
This allows you to recognise threats and opportunities that your existing tools will be blind to.
3. It engages executives, managers and analysts alike
Data visualisation tools aren’t renowned for their intuitive user-interfaces. They can be hard to understand for non-technical users like executives and managers – the very people who can effect meaningful business change from the information extracted.
illumr displays data in an impactful, interactive and drillable format. This lets executives see and manipulate material patterns within their data for themselves.
This make data less overwhelming and drives a stream of curiosity, engagement and buy-in from a wider range of users throughout the business.
4. It turbo charges your existing analytics for greater value
illumr works in conjunction with the existing analytical tools you and your competitors are already using.
Our solution has a proven ability to reveal new insights and rules that other tools may have missed – even in datasets that have been around for decades. As such, we can turbo charge your existing tools for greater value and competitive advantage.
5. It reveals insights that other methodologies may have missed
Almost all analytical tools are based upon methodologies that have been around for decades – such as PCA or Neural Networks. As such, most tools will find the similar insights.
Our solution represents a new methodology for data analysis empowering you to reveal previously unseen insights.
6. Temporal analysis of your data
Typical analytics solutions only provide a single snapshot in time of your dataset and expect you to derive insights from this static view.
Our solution enables you to see how emergent behaviour evolves over time. This empowers you to see visually how customer behaviour changes over time or how fraudulent methods evolve, meaning you’re always one step ahead of risk, threats or emergent opportunities.
7. It refines your rules for competitive advantage
Whilst most analytics tools create rules, these are typically shown as tabular lists which afford little or no understanding of how the rules themselves behave within the data they are trying to predict.
Our solution utilises ‘rule visualisation’ for you to interactively refine your ruleset’s ability to predict behaviour for competitive advantage.
8. Identify false-positives
Traditional analytics don’t provide a mechanism for you to inspect and reduce how false-positives are affecting your business.
Our solution provides immediate feedback on where your false-positives are impacting your business and provides a methodology for you to potentially reduce them through interactive data mining.
9. Leverage the full richness of your organisation’s data
Typical analytics solutions are only capable of handling numerical data. As such, they miss out on the full volume, variety and veracity of data your organisation handles.
Our solution is able to ingest both numerical and categorical values to reveal insights and rules that your competitors will be blind to.
10. It’s made from open technology
Many analytics products are based upon proprietary standards which do not afford easy integration into your enterprise.
Our solution is based upon open technology standards enabling it to be integrated into your work environment with ease.